Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

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  • Authors: Train Your Book Publicity Brain

    Authors: Train Your Book Publicity Brain

    You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). You are probably not an author because you enjoy selling yourself and your product.

    The harsh reality is that any author who has taken the trouble to publish their book has to work hard to make it stand out from all of the other books out there. We are all salesman now.

  • Your Author Website: Make it Shiny and Sticky!

    Your Author Website: Make it Shiny and Sticky!

    Author websites are an essential tool for any writer. A great website will help readers, the media, publishers and anyone else that you want to reach to discover you. It is your home on the web - it is your public face filled with all of the information that you want people to know about you and what you do.

  • Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

    Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

    The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply do not know. It depends on a lot of things, such as what happens in the course of the campaign, how people respond to the cover, how much people like the book and how easily readers can find and buy the book. But while it is the one question that I cannot answer, I am always pleased when an author asks it. It means that they are thinking about their book as a business and business is about creating opportunity.

  • 5 Ways to Re-energise Your Backlist Books

    5 Ways to Re-energise Your Backlist Books

    Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as good as when you first published them.

  • Wow, that view! But not so inspiring for writing…

    Wow, that view! But not so inspiring for writing…

    “When Sam McColl told me that she spends most of the year in her cabin on the beautiful remote Scottish lochs I assumed, like many people, that it must be the ideal writer’s retreat. But it turns out that I could not have been more wrong. Here, Sam talks about the challenges and distractions of nature and solitude for someone who writes about city family life” - Ben Cameron

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