Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

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  • How to Approach Blogs for Book Reviews or Coverage – Make It Personal!

    Bloggers can be a powerful way to spread the word about your book but too few authors know how to find the most appropriate ones and how to approach them.

  • Why I Write Books for Boys (Hint: Because They Need Them)

    Why I Write Books for Boys (Hint: Because They Need Them)

    The last thing I had intended to do was to write YA Dystopian Trilogy. I had originally planned to write an adult thriller and was almost ready to start the hard work. However, during my planning stage, I had set three questions for my lead character.

  • We Are All Book Reviewers Now!

    We Are All Book Reviewers Now!

    There is no area of book publicity that has changed more over the last few years then the ‘book review’.

  • 7 Steps to a Great Radio or Podcast Interview

    Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.

  • Book Publicity and Marketing: Making the Most of Radio Interviews

    Book Publicity and Marketing: Making the Most of Radio Interviews

    Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be pitched to the right producers in the right way, you need to know how to talk about your book effectively, and you must turn the interview into sales.

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