Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

Archive

  • Authors: Train Your Book Publicity Brain

    Authors: Train Your Book Publicity Brain

    You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). You are probably not an author because you enjoy selling yourself and your product.

    The harsh reality is that any author who has taken the trouble to publish their book has to work hard to make it stand out from all of the other books out there. We are all salesman now.

  • Your Author Website: Make it Shiny and Sticky!

    Your Author Website: Make it Shiny and Sticky!

    Author websites are an essential tool for any writer. A great website will help readers, the media, publishers and anyone else that you want to reach to discover you. It is your home on the web - it is your public face filled with all of the information that you want people to know about you and what you do.

  • Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

    Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

    The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply do not know. It depends on a lot of things, such as what happens in the course of the campaign, how people respond to the cover, how much people like the book and how easily readers can find and buy the book. But while it is the one question that I cannot answer, I am always pleased when an author asks it. It means that they are thinking about their book as a business and business is about creating opportunity.

  • 5 Ways to Re-energise Your Backlist Books

    5 Ways to Re-energise Your Backlist Books

    Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as good as when you first published them.

  • Wow, that view! But not so inspiring for writing…

    Wow, that view! But not so inspiring for writing…

    “When Sam McColl told me that she spends most of the year in her cabin on the beautiful remote Scottish lochs I assumed, like many people, that it must be the ideal writer’s retreat. But it turns out that I could not have been more wrong. Here, Sam talks about the challenges and distractions of nature and solitude for someone who writes about city family life” - Ben Cameron

  • Five Tips to Increasing Productivity for Authors

    Five Tips to Increasing Productivity for Authors

    One of the most difficult things about being an author is to get down the words. You spend days thinking about writing, then the time comes to sit down to write and every possible distraction gets in the way. From social media, to shopping, and paying your bills, all of it gets in your way when you switch on the laptop and open the page of the manuscript.

  • How to Approach Blogs for Book Reviews or Coverage – Make It Personal!

    Bloggers can be a powerful way to spread the word about your book but too few authors know how to find the most appropriate ones and how to approach them.

  • Why I Write Books for Boys (Hint: Because They Need Them)

    Why I Write Books for Boys (Hint: Because They Need Them)

    The last thing I had intended to do was to write YA Dystopian Trilogy. I had originally planned to write an adult thriller and was almost ready to start the hard work. However, during my planning stage, I had set three questions for my lead character.

  • We Are All Book Reviewers Now!

    We Are All Book Reviewers Now!

    There is no area of book publicity that has changed more over the last few years then the ‘book review’.

  • 7 Steps to a Great Radio or Podcast Interview

    Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.

Page 1 of 2 Next