Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

Archive of: book promotion

  • 5 Ways to Re-energise Your Backlist Books

    5 Ways to Re-energise Your Backlist Books

    Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as good as when you first published them.

  • How to Approach Blogs for Book Reviews or Coverage – Make It Personal!

    Bloggers can be a powerful way to spread the word about your book but too few authors know how to find the most appropriate ones and how to approach them.

  • We Are All Book Reviewers Now!

    We Are All Book Reviewers Now!

    There is no area of book publicity that has changed more over the last few years then the ‘book review’.

  • 7 Steps to a Great Radio or Podcast Interview

    Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.

  • Crowdfunding: It’s Not Just About The Money

    Crowdfunding: It’s Not Just About The Money

    Crowdfunding has revolutionised other industries and it is now starting to impact the publishing world. Like indie publishing, crowdfunding is is about creating accessibility to book publishing for everyone.

  • Know Your Rights! - Tips for Making the Most of Book Sales Opportunities

    Know Your Rights! - Tips for Making the Most of Book Sales Opportunities

    Rights are one of the most difficult aspects of publishing for authors and publishers to comprehend – and as a result they are often ignored entirely. However, rights sales are not only a valuable and under-exploited revenue stream but understanding can also help protect authors from copyright theft and exploitation.

  • 10 Top Tips For Creating The Best Book Blurb

    10 Top Tips For Creating The Best Book Blurb

    The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.