Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

Archive of: interviews

  • 7 Steps to a Great Radio or Podcast Interview

    Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.

  • Book Publicity and Marketing: Making the Most of Radio Interviews

    Book Publicity and Marketing: Making the Most of Radio Interviews

    Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be pitched to the right producers in the right way, you need to know how to talk about your book effectively, and you must turn the interview into sales.

  • Targeting Television to Promote Your Book

    Targeting Television to Promote Your Book

    Television is the Holy Grail of book publicity. The BBC Breakfast show has an audience of five million viewers and even a regional television show, such as Meridian Tonight, has an audience of about 350,000 people every night. Television publicity is simply the best way to reach as many people at one time as possible.