Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

Archive

  • 7 Steps to a Great Radio or Podcast Interview

    7 Steps to a Great Radio or Podcast Interview

    Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.

  • Book Publicity and Marketing: Making the Most of Radio Interviews

    Book Publicity and Marketing: Making the Most of Radio Interviews

    Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be pitched to the right producers in the right way, you need to know how to talk about your book effectively, and you must turn the interview into sales.

  • Crowdfunding: It’s Not Just About The Money

    Crowdfunding: It’s Not Just About The Money

    Crowdfunding has revolutionised other industries and it is now starting to impact the publishing world. Like indie publishing, crowdfunding is is about creating accessibility to book publishing for everyone.

  • Know Your Rights! - Tips for Making the Most of Book Sales Opportunities

    Know Your Rights! - Tips for Making the Most of Book Sales Opportunities

    Rights are one of the most difficult aspects of publishing for authors and publishers to comprehend – and as a result they are often ignored entirely. However, rights sales are not only a valuable and under-exploited revenue stream but understanding can also help protect authors from copyright theft and exploitation.

  • 10 Top Tips For Creating The Best Book Blurb

    10 Top Tips For Creating The Best Book Blurb

    The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.

  • Looking for Publicity for a Young Adult Novel? Whatever You Do, Don’t Target Teenagers

    Looking for Publicity for a Young Adult Novel? Whatever You Do, Don’t Target Teenagers

    We all know that one of the hottest-selling publishing areas at the moment is the YA or young adult novel. But historically teenage books had always been difficult to sell, after all the last thing a teenager is going to respond to is an “old” person telling them what they should read.

  • Targeting Television to Promote Your Book

    Targeting Television to Promote Your Book

    Television is the Holy Grail of book publicity. The BBC Breakfast show has an audience of five million viewers and even a regional television show, such as Meridian Tonight, has an audience of about 350,000 people every night. Television publicity is simply the best way to reach as many people at one time as possible.

  • Book Publicity: Five Top Tips for Success for Independent Publishers

    Book Publicity: Five Top Tips for Success for Independent Publishers

    Big publishers no longer dominate the media landscape. The barriers to media attention for books are coming down and there is more publisher diversity than there has ever been. This doesn’t mean that getting coverage is easy, as there is also more competition for space than ever before. However, an appropriate book that is well pitched to a journalist, producer or editor—regardless of the publisher—is now in with a chance.

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