Children’s Book Publicity and Marketing
Children’s book promotional activities are unlike other book campaigns. Books for children are a specialist subject area with unique media contacts, messaging concerns and pitching points. Not only that, but the publicity audience is often not the readers themselves – your message needs to reach parents, teachers, librarians and other related audiences.
With the right pitch to the right contacts, children’s books can benefit hugely from publicity opportunities. Our passion for working with children’s books runs deep (in fact, our Founder, Ben Cameron, is a former children’s book publisher) and we have fantastic results to show for many years of hard work and dedication on behalf of children’s book authors and publishers. So whether you are a publisher or a self-published author, our creative publicity and marketing services are designed to make the most of children’s book publicity and marketing opportunities for you.
Two Week Children’s Book Publicity Service
A great way to use our professional skills and contacts to get you started with your own publicity efforts or for a more targeted campaign.
We create a professionally designed and written press release and personally pitch your book to media interested in books for children, including as much follow-up as we are able to do within the time period. At the end of the service we will provide you with a list of media contacts who have shown interest in your project for you to follow-up yourself.
Professional Children’s Book Publicity Campaign
A targeted publicity service that is optimised for children’s books.
- Advance publicity consultation
- UK and Republic of Ireland publicity outreach
- A professionally prepared press release listing all formats of the book and any other related books
- Personal media outreach by an experienced Publicity Manager for 4 weeks, who will have read your book and you will get to know well during the campaign
- Targeted pitching to non-fiction, fiction and genre media outlets focusing on outlets that welcome children’s books for reviews and features
- Four week NetGalley listing
- Weekly publicity updates detailing the most recent activities and responses. Reports can also be sent to your publisher or sales team, if you have one, to maximise the effect of publicity results
- Interview scheduling and advice
- Social media support from our Twitter, Instagram and Facebook accounts
Enhanced Children’s Book Publicity Campaign
The ideal book publicity option for most books, including both fiction and non-fiction children’s books.
- Advance publicity consultation
- UK and Republic of Ireland media publicity outreach
- A professionally prepared press release listing all formats of the book and any other related books
- Personal media outreach by an experienced Publicity Manager for 6 weeks, who will have read your book and you will get to know well during the campaign
- Additional pitching of by-line articles written by the author (if desired)
- Six week NetGalley listing
- A 5-stop online blog tour
- Weekly publicity updates detailing our activities and responses from our contacts. Reports can also be sent to your publisher or sales team, if you have one, so that they are able to act upon publicity results
- Interview scheduling and advice
- Social media support from our Twitter, Instagram and Facebook accounts
- Optimisation of your book and author profiles on Goodreads.com
After a successful four week campaign the fruit is still ongoing. It is an exciting experience because you do not know what opportunities will open up, what you can be sure of is that Ben and his team will represent you and your book professionally, and to a wide spectrum of media outlets. Communication was consistent. Highly recommended!
Having just completed a highly successful PR campaign with Cameron Publicity and Marketing, I can honestly say that I cannot imagine having coped without their professionalism, expertise and unfailing good humour. I very much hope that we will work together in the future.
Cameron Publicity and Marketing created a tailor-made campaign for my second novel Moondance, involving only broadcast and newspapers. This was to fit neatly alongside the other promotion my publisher, Blackbird Digital Books, was actively engaged in. They worked tirelessly to publicise Moondance, pitching to a large range of select targets, and securing coverage by two daily newspapers and by local radio.