The Cameron Publicity and Marketing Blog: The author’s guide to how to market a book
Start Here: Book Marketing Basics – The Self-Published Author’s Guide to How to Market Books
If you want your book to fly you need to become a pilot. If you are new to the self-publishing world and you don’t know much about book marketing, publicity or promotion, you are in the right place. Here are...
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Author Advice: Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!
The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply...
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Ready to Launch! The Self Published Book Marketing & Publicity Timeline
The publication date of your book isn’t just the day when your book becomes available for readers to buy, it is also a target date for all of your pre-publication marketing and publicity activities. Plan well ahead and try to...
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We Are All Book Reviewers Now! How to Get Reviews for Self-Published Books
There is no area of book publicity that has changed more over the last few years then the ‘book review’.
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Impersonation and Scam Alert
We have been made aware of a growing number of scams directly targeting authors. These can include impersonation scams, people who say that they work for Cameron Publicity and Marketing (but don’t), fake services and/or recommendations leading to dishonest companies....
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Author Advice: 7 Steps to a Great Radio or Podcast Author Interview
Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.
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Book Promotion Advice: How to Get Your Book onto Television
Television is the Holy Grail of book publicity. The BBC Breakfast show has an audience of five million viewers and even a regional television show, such as Meridian Tonight, has an audience of about 350,000 people every night. Television publicity...
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Author Advice: How to Write a Book Blurb – 10 Top Tips
The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.
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Impersonation and Scam Alert
We have been made aware of a growing number of scams directly targeting authors. These can include impersonation scams, people who say that they work for Cameron Publicity and Marketing (but don’t), fake services and/or recommendations leading to dishonest companies....
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Author Advice: How to Write a Book Blurb – 10 Top Tips
The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.
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Book Writing Advice: Five Tips for Increasing Productivity for Authors
One of the most difficult things about being an author is to get down the words. You spend days thinking about writing, then the time comes to sit down to write and every possible distraction gets in the way. From...
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Book Marketing Advice: Train Your Book Publicity Brain
You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). If you write fiction, you may enjoy creating vivid characters and making imaginary places real. If you writing non-fiction you enjoy explaining,...
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Book Writing Advice: Why I Write Books for Boys (Hint: Because They Need Them)
The last thing I had intended to do was to write YA Dystopian Trilogy. I had originally planned to write an adult thriller and was almost ready to start the hard work. However, during my planning stage, I had set...
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Book Writing Advice: New Year, New Writing Habits
New Year's Day can be like a book publication date – a launchpad, where everything officially starts. Here's why new year can be a great time to start new writing habits.
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Book Publicity and Marketing: Making the Most of Radio Interviews
Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be...
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Know Your Rights! – Tips for Making the Most of Book Sales Opportunities
Rights are one of the most difficult aspects of publishing for authors and publishers to comprehend – and as a result they are often ignored entirely. However, rights sales are not only a valuable and under-exploited revenue stream but understanding...
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Crowdfunding: It’s Not Just About The Money
Crowdfunding has revolutionised other industries and it is now starting to impact the publishing world. Like indie publishing, crowdfunding is is about creating accessibility to book publishing for everyone.
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Book Publicity: Five Top Tips for Success for Independent Publishers
Big publishers no longer dominate the media landscape. an appropriate book that is well pitched to a journalist, producer or editor—regardless of the publisher—is now in with a chance.
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Wow, that view! But not so inspiring for writing…
“When Sam McColl told me that she spends most of the year in her cabin on the beautiful remote Scottish lochs I assumed, like many people, that it must be the ideal writer’s retreat. But it turns out that I...
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5 Ways to Re-energise Your Backlist Books
Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as...
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