The Cameron Publicity and Marketing Blog: The author’s guide to how to market a book

The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.

One of the most difficult things about being an author is to get down the words. You spend days thinking about writing, then the time comes to sit down to write and every possible distraction gets in the way. From...

You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). If you write fiction, you may enjoy creating vivid characters and making imaginary places real. If you writing non-fiction you enjoy explaining,...

Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as...

“When Sam McColl told me that she spends most of the year in her cabin on the beautiful remote Scottish lochs I assumed, like many people, that it must be the ideal writer’s retreat. But it turns out that I...

The last thing I had intended to do was to write YA Dystopian Trilogy. I had originally planned to write an adult thriller and was almost ready to start the hard work. However, during my planning stage, I had set...

Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be...

Crowdfunding has revolutionised other industries and it is now starting to impact the publishing world. Like indie publishing, crowdfunding is is about creating accessibility to book publishing for everyone.

Rights are one of the most difficult aspects of publishing for authors and publishers to comprehend – and as a result they are often ignored entirely. However, rights sales are not only a valuable and under-exploited revenue stream but understanding...

Big publishers no longer dominate the media landscape. an appropriate book that is well pitched to a journalist, producer or editor—regardless of the publisher—is now in with a chance.