Cameron Publicity & Marketing

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Author Advice: Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply do not know. It depends on a lot of things, such as what happens in the course of the campaign, how people respond to the cover, how much people like the book and how easily readers can find and buy the book. But while it is the one question that I cannot answer, I am always pleased when an author asks it. It means that they are thinking about their book as a business and business is about creating opportunity.

Book Promotion Advice: How to Get Your Book onto Television

camera men in a television studio

Television is the Holy Grail of book publicity. The BBC Breakfast show has an audience of five million viewers and even a regional television show, such as Meridian Tonight, has an audience of about 350,000 people every night. Television publicity is simply the best way to reach as many people at one time as possible.

How to Build a Great Author Website: Make It Shiny and Sticky

honey jar and honey spoon

Author websites are an essential tool for any writer. A great website will help readers, the media, publishers and anyone else that you want to reach to discover you. It is your home on the web – it is your public face filled with all of the information that you want people to know about you and what you do.

5 Ways to Re-energise Your Backlist Books

open book laying in the grass with daisies

Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as good as when you first published them.

Wow, that view! But not so inspiring for writing…

Scottish scene with mountains reflecting in the water and gorse in foreground

“When Sam McColl told me that she spends most of the year in her cabin on the beautiful remote Scottish lochs I assumed, like many people, that it must be the ideal writer’s retreat. But it turns out that I could not have been more wrong. Here, Sam talks about the challenges and distractions of […]