If you want your book to fly you need to become a pilot. If you are new to the self-publishing world and you don’t know much about book marketing, publicity or promotion, you are in the right place. Here are the very basics that self-published authors need to know to get their book into the […]
The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply do not know. It depends on a lot of things, such as what happens in the course of the campaign, how people respond to the cover, how much people like the book and how easily readers can find and buy the book. But while it is the one question that I cannot answer, I am always pleased when an author asks it. It means that they are thinking about their book as a business and business is about creating opportunity.
The publication date of your book isn’t just the day when your book becomes available for readers to buy, it is also a target date for all of your pre-publication marketing and publicity activities. Plan well ahead and try to get as much of your activity as possible.
There is no area of book publicity that has changed more over the last few years then the ‘book review’.
Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.
Television is the Holy Grail of book publicity. The BBC Breakfast show has an audience of five million viewers and even a regional television show, such as Meridian Tonight, has an audience of about 350,000 people every night. Television publicity is simply the best way to reach as many people at one time as possible.
The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.
Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as good as when you first published them.
Crowdfunding has revolutionised other industries and it is now starting to impact the publishing world. Like indie publishing, crowdfunding is is about creating accessibility to book publishing for everyone.
You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). If you write fiction, you may enjoy creating vivid characters and making imaginary places real. If you writing non-fiction you enjoy explaining,…